Laurent Rouaud is chief marketing officer at GE Aviation. In this role, Rouaud will be responsible for defining and developing an integrated marketing strategy for the business and provide an enterprise view of all products and services offered to customers.

Rouaud has extensive experience in market research and strategy in the aviation industry. He started his career in 1987 at McDonnell Douglas in Long Beach, California, as a senior airline market analyst in the Strategic Planning and Forecasting Department of Douglas Aircraft.

He joined Airbus in Toulouse in 1991 as manager of Market Planning in the Market Development Department. In 1996, he was promoted to senior director of Market Planning and Research at Airbus of North America. Most recently, he was senior vice president of Market and Product Strategy at Airbus.

Rouaud earned a master's degree in engineering from Institut Polytechnique des Sciences Avancèes, a master's degree and a PhD in economics from the Toulouse School of Economics.

GE Aviation, an operating unit of General Electric Company (NYSE: GE), is a world-leading provider of jet engines, components and integrated systems for commercial and military aircraft. GE Aviation has a global service network to support these offerings.

• Other Executive Bios