Problem

As airlines accumulate more and more data, it becomes increasingly difficult to fully leverage untapped data to identify and achieve desired outcomes.

 

Digital Solution

The Outcomes Workshop is a 2.5-day exercise consisting of Design Thinking methods, such as interviews, day-in-the-life stories, journey maps and empathy building. This structured mapping approach frames problems, identifies desired business outcomes, and facilitates data leveraging and analytics to achieve those outcomes.

User Experience
  • Target Outcomes, Drivers and Levers, Barriers and Challenges, and Required Capabilities will be identified and documented

  • Facilitation by a User Experience expert using proprietary methodologies such as FastWorks and Phase Zero

Outcomes
  • Identify beneficial behavioral changes

  • “Art of the Possible” discovery of new outcomes and KPIs