DALLAS, TX--GE Aviation, Services unveiled its new TrueChoice suite of engine maintenance offerings for the commercial aviation industry, emphasizing breadth and depth of capabilities and customization across the entire engine lifecycle.
"The TrueChoice brand reflects the foundation of our services business," said Kevin McAllister, President and CEO of GE Aviation, Services. "True represents our commitment to our airline, lessor and MRO customers to continually invest in product and services technology throughout the engine lifecycle.
"Choice belongs to our customers, who are at the heart of our offerings," he continued. "Choice reflects our unparalleled scope of offerings for customers, and GE's tailored services options for each customers' unique and evolving needs across the entire engine lifecycle. It also speaks to our long-standing support of MRO choice in which customers have the freedom to choose among GE, GE-licensed, or fully independent, third-party maintenance providers."
The TrueChoice suite includes four families of products and services offerings:
TrueChoice™ Flight Hour
Customized offerings that help optimize cost of ownership over the entire lifecycle with flexible risk transfer and payment options.
TrueChoice™ Overhaul
Time and material overhauls with tailored workscopes specific to shop visit objectives, economic priorities and ownership horizon - whether for one engine or an entire fleet.
TrueChoice™ Material
High-quality new and used OEM parts, advanced repairs and technology upgrades for airlines and MROs that enhance engine performance over the lifecycle and support higher engine residual value.
TrueChoice™ Transitions
A broad range of options for changing ownership horizons, including green time leases, exchanges and material buy-back, plus custom workscopes with shorter builds and maximum used material. For lessors, GE offers products specifically designed to accommodate a change in owner or operator.
Each of the TrueChoice offerings is underpinned by GE Aviation's emerging capability and experience with using data and analytics to offer new insights to reduce maintenance burden and service disruptions for our customers.
"Big Data is transforming our business," McAllister said. "It combines our depth of aviation product knowledge with rapidly growing digital capabilities. This marriage of physics and analytics is delivering better customer outcomes faster."
Additional information about the TrueChoice suite of products and servcies is available at www.geaviation.com/truechoice.
About GE Aviation
GE Aviation, an operating unit of General Electric Company (NYSE: GE), is a world-leading provider of commercial and military jet engines and components as well as integrated digital, electric power, and mechanical systems for aircraft. GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. GE is organized around a global exchange of knowledge, the "GE Store," through which each business shares and accesses the same technology, markets, structure and intellect. Each invention further fuels innovation and application across our industrial sectors. With people, services, technology and scale, GE delivers better outcomes for customers by speaking the language of industry.
TrueChoice™ is a trademark of General Electric Company.